Success is Not Success

BrianI’m on retreat right now and can’t post. Here’s a fragment of a self help book I started to write but never finished. I was getting sick of being poor and thought, “If Deepak Chopra can make a million from writing shitty, useless self help books, maybe I can make a quarter million writing a good, useful one.” Alas, in the end I couldn’t do it. Here’s a bit of what happened when I tried.

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If you want to write a popular self help book you need to appear to be a successful person according to the lowest common denominator definition of what constitutes success. This is why they always look like such a bunch of dweebs, at least by my definition of what constitutes looking like a dweeb.

They’ve all got $400 haircuts that somehow manage to still look idiotic. They’ve got expensive suits. They’ve got trophy wives with flowing blonde hair by their sides. When they speak they’re surrounded by symbols of opulence. There’s always a lot of dark brown wood behind them, and a few ferns. They’re sitting on a plush red chair. There are some ferns nearby. The ceiling is high. The audience the camera pans across is well groomed and nicely attired. There’s a bit of echo on their deep an resonant voices.

The message is subliminal as well as overt. You too can be successful just like me.

But how have they achieved this success? By and large they have achieved their success by selling others the idea that they’re successful. And, in fact, they might not actually even be as successful as they look, at least not at the outset.

Hollywood uses this very same technique all the time. Years ago I worked for Tsuburaya Productions, a Japanese film and television production company. When I first joined the company we had a US-based licensing and distribution agency located in Los Angeles. This agency wasn’t really making a whole lot of money for the home office. In fact we were constantly sending them big checks to cover their expenses. Of course there’s nothing at all sinister about this. You often run a business at a loss in the hopes that eventually it will turn a profit.

But I clearly recall a moment that really shocked me at the time, although now it makes perfect sense. Our US-based agency was going to represent us at a television trade show in Cannes, France. When it came time to book their hotels the president of that company insisted that we book him into a high priced suite at one of the most expensive hotels in the city. At the time, this sounded outrageous to me. Why did he need to stay at a hotel like that? He could still do his job just as efficiently even if he stayed at the local YMCA. After all, he wasn’t doing business from his hotel room. He was doing it at the trade show.

But he was right and I was wrong. It matters a lot in the TV business to project the image of success. It was important that every aspect of the president of our US-based agency’s visit to Cannes, France should appear to be done from a standpoint of security and wealth. That way the people who he was trying to sell our shows to would imagine that they too could enrich themselves by buying our programs.

Hollywood is full of people driving cars they can’t afford, eating dinners they can’t afford, living in houses they can’t afford and so on and on just to create an impression. And this often works. When the rock band KISS first started the fact that they wore make-up on stage helped hide the fact that they were also their own roadies. The Who used to build giant dummy speaker cabinets just to make their stage set up look more impressive.

Spiritual development coaches do precisely the same thing when they try to sell you their various secrets for success. They play on their audience’s greed. Greed is a powerful motivator. And people will pay good money in the hopes of finding ways to turn their greed into riches. But it usually only turns the audience’s greed into riches for the performer.

But is the “success” they’re selling really success at all? This is the crucial question, as I see it. Does “success” as it is measured by the society at large really create deep and lasting happiness?

The ancient Buddhist sutras are very clear in their condemnation of greed. Christianity, too, is full of cautionary tales about the desire to acquire wealth and power. I think all the great religious traditions have an aspect of this in their teachings to one degree or another.

But why? Didn’t the Eighties teach us that greed is good? What’s wrong with wanting a big house and a nice car? What’s wrong with wanting the finer things life has to offer? Isn’t that what makes us happy? The commercials on TV certainly seem to tell us so. And you know you can’t say something on TV if it’s not true. Can you?

This aspect of Buddhism always baffled me when I first started practicing. I wondered if the Buddhist masters were teaching austerity for the sake of austerity. What was so great about poverty?

When I first started practicing Zen meditation I was a struggling punk rock musician. I knew what poverty was. It was getting paid $40 for a gig you drove six hours to play. And that meant $40 for the whole band, not $40 per member. Poverty meant not having health insurance and not being able to go to the doctor when you were sick. It meant eating Top Ramen instant noodles for dinner five nights a week because they sold for twenty-five cents a package. It meant living in a dump of a house where the gas and water were constantly being shut off because nobody could afford to pay the bills. Poverty sucked ass.

New MonkeesThere was a point in the mid-eighties where I was not only willing to sell out, I was desperate to do so. I heard they were having auditions for a TV show called The New Monkees (you’ll have to scroll way down on this link but it’s worth it). It was a shitty idea, typical Hollywood nonsense. There was no way in Hell a show like that was ever going to catch on and I knew it. But I also knew that it could be used as a springboard to getting me the hell out of Ohio and into contact with people who might help me make some kind of career for myself.

So I campaigned hard for a role. I sent the producers a letter each day extolling my merits to be in their show. I made each letter brief, to the point and as creative as possible. Some were postcards. Some contained little weird trinkets or videotapes of skits. Each one was a unique expression of what I thought I could bring to their project.

As a result of this campaign I was granted a very rare private audition with the producers. I didn’t have to stand in line with all the others at the big cattle call in Manhattan. Instead, I went to an office the day before that and was ushered into the presence of the very movers and shakers themselves.

Unfortunately I froze up at the audition. Oh I was bad! I was shy and nervous and I sang off key. Well, I always sang off key. I also had a totally sixties inspired haircut and outfit. When I saw the people the producers actually picked I realized that they wanted the most stereotypically Eighties looking guys possible. My god, you never saw such mullets in your life! Blech!

But one odd things I noticed was that one of the guys they chose was very nearly a dead ringer for me, only more conventionally handsome and with possibly the most embarrassing mullet in the history of embarrassing mullets (he’s on the far right in the photo). But he was blond like me, skinny like me and, like me, he even came from Akron, Ohio. I wonder what ever became of that guy.

I was terribly disappointed when I was not picked as a New Monkee. Although these days I feel like I really dodged the bullet on that one. Their music was some of the worst Eighties pop rock pap imaginable. I’d have hated playing that garbage. I’ve heard that the TV show had a couple funny moments, but I couldn’t get through the horrendous production values enough to catch any of them.

The point I’m trying to make here is that I’m no stranger to greed. I wasn’t then, and I’m not now. I wanted success. I wanted riches. I thought that would make me happy.

Now I realize how lucky I really was. I guess the four guys that got chosen for that show did OK in life. But if I’d gone that direction I would have missed out on things that ended up being so much better. I don’t think I’d ever have gone to Japan or done the deeper Zen training I did there. I’d never have worked for the coolest monster movie making company in the world. I probably wouldn’t be writing books now. And I love writing books more than just about anything else.

If I had been successful according to the definition I held back then I wouldn’t have been successful at all.

The reason the Buddhist sutras tell us to shun greed isn’t because the writers were poor people who wanted the rest of us to be just as miserable as them. Quite the contrary. Buddha himself started off life as a very wealthy and powerful individual. He gave up a life of creature comforts and cash to go on a spiritual journey because he knew for a concrete fact that money and power do not lead to happiness.

The problem with defining success and then making your efforts to achieve that thing you’ve defined is that you never really know if what you’ve defined as success really is success. To me the word success implies that life here and now is not good enough. Sometimes hear of people who define themselves as successful. But what that most often means is that they’ve finally stopped striving for something other than what they have right now.

More often than that, though, you hear of people who have achieved what most of us think of as the pinnacle of success, but who aren’t happy at all. Kurt Cobain committed suicide when he was one of the wealthiest and most beloved rock stars on the planet. Howard Hughes went insane in his mansion. Elvis, the King, died on his throne, his body full of drugs he took to try and deal with his success. Other successful people have crashed in far less spectacular ways, but have crashed nonetheless. It’s such a common story we’re rarely surprised when it happens.

The real fact is that real success is not measurable according to some kind of outside definition of wealth or fame or comfort. Real success is learning how to harmonize with the life you have right here and now.

This doesn’t mean being complacent or accepting a bad situation. Once you are in harmony with what actually is, you can see the most efficient way to improve your situation. You can begin to act in this concrete moment to make your life better right now.

I’ve got a new book coming out soon! Stay up to date on its release schedule, my live appearances and more by signing up for our mailing list on the contact page!


August 24-29, 2015 Felsentor, Switzerland 5-DAY RETREAT AT STIFTUNG FELSENTOR 

August 30-September 4, 2015 Holzkirchen, Germany 5-DAY RETREAT AT BENEDIKTUSHOF MONASTERY

September 4, 2015 Hamburg, Germany SCREENING OF HARDCORE ZEN MOVIE WITH TALK

September 6, 2015 Hamburg, Germany ZEN DAY

September 8t, 2015 Helsinki, Finland  LECTURE Mannerheimintie 5, 5th floor Mannerheim hall 5:30pm

September 9, 2015 Malmi, Finland

September 10-13, 2015 Finland 4-DAY RETREAT

September 16-19, 20015 Hebden Bridge, England 4-DAY RETREAT

September 20, 2015 London, England THE ART OF SITTING DOWN & SHUTTING UP (sold out, but there is a waiting list in case people cancel.)

September 21-25, 2015 Belfast, Northern Ireland SPECIFIC DATES TO BE DETERMINED

September 26-27, 2015 Glastonbury, England 2-DAY RETREAT

October 26-27 Cincinnati, Ohio Concert:Nova

November 6-8, 2015 Mt. Baldy, CA 3-DAY RETREAT

April 23, 2016 Long Island, New York Molloy College “Spring Awakening 2016”



All of these events will still happen each week while I’m away.

Every Monday at 8pm there’s zazen at Silverlake Yoga Studio 2 located at 2810 Glendale Boulevard, Los Angeles, CA 90039. Beginners only!

Every Saturday at 9:30 there’s zazen at the Veteran’s Memorial Complex located at 4117 Overland Blvd., Culver City, CA 90230. Beginners only!

Plenty more info is available on the Dogen Sangha Los Angeles website,

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Help me not have to write self help books! Your donations are important. I appreciate your on-going support!

13 Responses

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  1. Mark Foote
    Mark Foote August 28, 2015 at 5:58 pm |

    Are we there yet, mb?

    1. mb
      mb September 11, 2015 at 2:23 pm |

      Hmmm…must be! I’ve been waiting for the new server to come up under and it doesn’t. Just for heck of it, I tried http: today (9/11) and I see there’s new articles and comments! Glad I checked…

  2. minkfoot
    minkfoot August 29, 2015 at 8:27 am |

    Gone, gone, comments all gone, comments completely all gone, transcendent joy! Hooray!

  3. Senjo
    Senjo August 29, 2015 at 10:10 am |

    Hi Brad. I don’t know if it’s something to do with the new server but your email is bouncing saying ‘no such user’. Just thought you should know.

  4. Mumbles
    Mumbles August 29, 2015 at 6:10 pm |

    It works! Lightening fast. Good work, mb! Glad to have been able to help a little bit (and I mean very little), as guinea pig or something.

    Let’s pull a party!

    1. minkfoot
      minkfoot August 30, 2015 at 7:02 am |

      Is it mb, or mtto? I can’t keep my web managers straight.

      1. mb
        mb September 11, 2015 at 2:21 pm |

        It’s mtto. But I’m willing to take credit for work not done!

  5. Fred
    Fred August 29, 2015 at 7:21 pm |
    1. The Grand Canyon
      The Grand Canyon August 30, 2015 at 4:21 am |

      Donkeys cross over.
      Horses cross over.
      Websites cross over.
      Cross. Over.

  6. Zafu
    Zafu September 1, 2015 at 10:18 am |

    I was not only willing to sell out, I was desperate to do so.
    ~Brad Warner

    This doesn’t seem to be true. I believe it’s safe to say that you’re not money driven. You’re also far from a perfectionist, or even an okayist, if there is such a thing. So what’s important enough to be desperate over? Attention, right?

  7. jason farrow
    jason farrow September 8, 2015 at 4:37 pm |

    VM Hua once said to GW. Bush, at his inaugeration, that if he wanted to be successful, to not do it for the money. I wish I could find that quote now!

    I think success, and true contentment, lay in according with Dharma.

  8. economy news
    economy news September 19, 2015 at 11:40 pm |

    If you think you are successful then you can not go further.

Comments are closed.