The people in charge of publicizing my new book have asked me to ask you to help them out with some market research. They want to know where they can advertise the book most effectively. What magazines do people who read my stuff read? What websites do they go to? What kinds of things convinced them to read Hardcore Zen?

If you have any bright ideas abnout how to market the book, please leave them in the comments section of this article. Thanks!

And remember, next Saturday (Dec. 23, 2006), Tonen O’Connor of the Milwaukee Zen Center will be at the Hill Street Center. So if you’re around, come and hear what she has to say. We’re also doing a sitting today (Dec. 16) at 9:45AM.

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75 Responses

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  1. hikerx
    hikerx December 18, 2006 at 9:02 am |

    This comment has been removed by a blog administrator.

  2. hikerx
    hikerx December 18, 2006 at 10:07 am |

    there’s a religion section every Saturday in the Dallas Morning News (newspaper.) They do book reviews, interviews, etc…. some hardcore zen would be good for it. their email is

  3. Anonymous
    Anonymous December 18, 2006 at 11:22 am |

    Buddhadharma magazine is great. The other big Buddhist magazines (Tricycle & Shambhala Sun) are not so great — they strike me as catering to people who want their Buddhism in warm, fuzzy soundbites. Shambhala Sun is occasionally OK, but I gave up on it after their issue about why it was very Buddhist and enlightened and stuff for Chogyam Trungpa to sleep with teenage girls and drink himself to death. Sheesh. Anyway, back on topic: music magazines would be good.

  4. Jules
    Jules December 18, 2006 at 11:56 am |

    I read book reviews on and

  5. Anonymous
    Anonymous December 18, 2006 at 2:04 pm |

    Print: NYTimes, Economist, Harpers, The Nation
    Web: BBC News,wapo,wonkette,lifehacker, boingboing,treehugger,fark,gizmodo, digg,tokyomango, freakonomics blog
    Buys at: B&N;, Borders, Amazon

    Recommend you contact: Tokyomango, SF based freelance writer, her posts often wind up on boingboing
    Faith Middleton, has a strong NPR following in the NYC to CT area.
    RJ Julia is one of the last independent booksellers, and quite influential. The list of people who have done readings and signings there is pretty impressive.

  6. zogglegrrrl
    zogglegrrrl December 18, 2006 at 2:48 pm |


    I received a copy of Hardcore Zen in a gift bag at the International Buddhist Film Festival in Los Angeles a couple years ago. I read it, loved it, and over the past 2 years not only have become one of your students, but have also purchased about 5 copies of it as gifts for friends (all of whom have loved it and recommended it to others).

    See, swag is good!

  7. Anonymous
    Anonymous December 18, 2006 at 6:55 pm |

    Any of those Asian-type mags are good. Seems like those readers (the white ones anyway) are really interested in the idea of Buddhism but don’t really know anything about it.

    Giant Robot also has the punk connection, so, obvious choice.

    And I’ve already plugged you a number of times on their message board.

  8. Anonymous
    Anonymous December 18, 2006 at 11:31 pm |

    To be honest, I discovered it after viewing info about Dharma Punks on It showed it as a book purchased or viewed by the same people.

  9. Drunken Monkey
    Drunken Monkey December 19, 2006 at 3:44 am |

    You should publicise your blog and website because thats what enticed me to buying your book. Your old school articles, half of which are not on your website, were an inspiration for me to practice dharma.

  10. Matt
    Matt December 19, 2006 at 1:28 pm |

    I was at Barnes and Noble and I saw the book and I was like “Oh god, another attempt to use ‘punk’ to attract teeny-boppers, except this is also showing how bad marketing buddhism has gotten…” and then I looked through it and read the first chapter, and it felt pretty good, like maybe this Brad Warner guy actually knows what punk rock is about and actually wrote the book himself instead of the publishers.

    It was cool to see a book that wasn’t covered in lotuses and zen temples. And then I actually bought the thing, which is saying a lot coming from a cheapskate kid like me.

    So I guess I’m saying you hit a pretty niche market here, and I guess you should market it the way any punk band “markets” themselves. Your book told the Buddhist community to fuck off by virtue of its design alone–don’t lose that and I think you’ll have a winner.

  11. Weasel Tracks
    Weasel Tracks December 20, 2006 at 9:55 am |

    I had seen Hardcore Zen on the Zen shelf in a few bookstore, but there’s so much Zen crap these days that I paid it no mind until I noticed who published it. They don’t publish much crap, so I bought and read it, and liked it.

    When Joko Beck’s books began to come out, I found them expressing Zen from a deliciously different angle, the freshest Zen writing in twenty years. You have shown that there’s yet more angles to write from.

    Good luck on your new book!

    —Uncle Weasel

  12. Anonymous
    Anonymous December 20, 2006 at 1:46 pm |


    Online is the way to go! I found your frist book on and then did a search for reviews.

    Anywhere online is great!!! Pop Candy is a great blog. Maybe have Whitney review your book. She loves anything that’s not mainstream! (And the great thing, her blog is run by USAToday, which has a ton of readers!)

    Keep on Truckin’!

  13. Anonymous
    Anonymous December 20, 2006 at 3:36 pm |

    How about “The Sun” magazine? I love that mag. Natalie Goldberg had a lovely interview by them.

  14. Anonymous
    Anonymous December 20, 2006 at 4:06 pm |

    i second (or third) PASTE magazine. it seems like it’s just about perfect for potential readers if you ask me.

  15. Aaron
    Aaron December 20, 2006 at 5:36 pm |

    Simple as that.

  16. Marnie
    Marnie December 21, 2006 at 7:17 am |

    My husband and I both really enjoyed “Hardcore Zen,” but I’m not sure we’re a good match for your most likely readers. I found Hardcore through dumb luck as I was browsing through a bookstore looking for books for my husband. Yours didn’t look like your ordinary Zen book, and I owed him a good one after the last one I bought him, which had sent him directly into a swoon of near-depression. You and he share some history (particularly in the punk scene and in the spiritual search coming to rest at Zen), so “Hardcore” suited him (and, it turned out, me) quite well. With a 3-year-old kid in our lives, the only magazine we’re managing to read with any regularity is “The New Yorker,” but I’m guessing that audience is not your core audience. My husband (who is the one most interested in things Zen between us) has actually despised much of the Zen/Buddhist periodical literature that he’s seen, and so does not read it. We’re looking forward to the new book, though! And wish you great success in getting it out there.

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  18. Drunken Monkey
    Drunken Monkey December 21, 2006 at 8:25 am |


  19. Anonymous
    Anonymous December 21, 2006 at 9:08 am |

    I came across your book at a B&N; just before boarding a plane to Minneapolis 2 summers ago. The cover caught my eye because of my interest in Buddhism and love of the Godzilla movies back in the 70’s when I was a kid. Anyway, Buddhadharma and the other Buddhist magazines are a sure bet. Also, maybe you can come down for a dharma talk in Houston? (HZC)and bring a few copies of your book? Thanks for the great reads and good luck!

  20. j
    j December 22, 2006 at 6:13 am |

    Giant Robot, Tricycle, Buddhism, The New York Times Sunday Book Review,Thrash, Suicide Girls, Tokyomanga, and DC comics is running ads in some of their books. If I understood, this question was about how to sell books, not whether to sell books?

  21. Anonymous
    Anonymous December 22, 2006 at 5:01 pm |

    Isn’t “Suicide Girls” more appropriate
    for “Softcore Zen”?

    You need to start blogging on all
    those *HARDCORE* websites!


  22. Anonymous
    Anonymous December 24, 2006 at 10:47 am |

    Skate-zines, for sure– the lesser-Baldwin brotha has been pushing his evangelicalism on skateboarders across the country. Phooey to all that says the illusory I . . . Concrete Wave and Concussion are the best–the other ones are all shoe adverts . . .
    check out the!! Old school skateboarders like moi– there’s some killer parks in Ohio these days . . .

  23. Anonymous
    Anonymous January 1, 2007 at 1:00 pm |

    Thanks for the article I like your words. When I lived close to the sangha I sat with mostly womena nd men over 60. Often thier words were wonderfull and often at times I wanted to bring up other things they might not understand, jerking off, music, girls, boys, sexuality, i guess things that are rearingon in my life. Somehow I dont think that me talking about my neagative masturbation habits would fly. Here meditate on this for the next hour! Im sure they would be understanding but able to realte i dunno. Anyhow thanks for your good words


  24. Anonymous
    Anonymous January 1, 2007 at 1:00 pm |

    whoops that was sapposed to be an answer to your suicide girls happy holidays article…

  25. Anonymous
    Anonymous June 12, 2007 at 7:22 am |

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