I’m now getting ready to fully commit to the Living Room Tour of the Northeast. This is definitely going to be fun. But it’s also definitely — and I do mean definitely — not the most financially sensible promotional thing I’ve ever thought of.
Pirooz and I calculated it out and in the best case scenario this tour will cost me $1000 out of pocket. That’s if we sell a fair number of books each talk, if people come through with donations, if nothing goes wrong with the car, if none of the gigs end up getting cancelled, if none of the gigs turn out to be some dude and one of his buddies in the garage with a bong… And about half a dozen other ifs. Chances are greater this tour will cost me closer to $2000-$3000. Will it make back that much in extra book sales? No one knows.
My publishers are not covering this cost. I have no organization paying my living and travel expenses and buying me three houses and a fleet of Harley-Davidsons. I gotta pay for this out of my savings from the “real job” I quit back in 2009. But I really believe in this book and I want it to do well.
The idea of these gigs is as guerrilla (gorilla?) promotion for the book, bypassing traditional venues and taking it right to the people, speaking in living rooms and other such spaces to small groups of people who are specifically interested in the book rather than trying to win over anonymous crowds at the usual new age bookstores and occasionally hostile Zen centers I generally end up speaking at.
I know this is the best book I have ever written. And I’m sorry if this sounds cocky or whatever, but it’s also a tremendously important book. Nobody is writing about this stuff and they should be. Because people need to hear it. Which is the case with all of my books.
The dates we have set up are as follows. I’ll have the actual addresses and times and other such specifics soon and will make them public as soon as I do.
• June 19 TORONTO, ON
• June 21 PITTSBURGH, PA
• June 22 AKRON, OH
• June 23 CLEVELAND, OH
• June 24 PITTMAN, NJ
• June 27 ANNAPOLIS, MD
• June 28 ASBURY PARK, NJ
You will notice that there are no gigs on June 20, 25, 26 and 29. People are talking to us about those date, but nobody’s come through with anything concrete. If you have any good ideas please let Pirooz know by writing to email@example.com
We’re especially keen on playing NYC on June 29th.
Now just try to ponder this in context. Is Thich Nhat Hanh offering to come to anyone’s living room? Is Deepak Chopra telling his fans he’s going to hang out at their houses? Is Ken Wilber gonna give a talk in your buddy’s garage? What about Ekhart Tolle? Genpo Roshi? Is the Dalai Lama gonna pay you a visit with all his secret service men in tow?
I didn’t think so.
See you soon!
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